A new Barbie movie
Take Two: "Dozens of little girls wearing tiaras -- and some in princess costumes -- crowded into Planet Hollywood on Monday to attend the launch of Mattel Inc.'s latest movie, "Barbie and the Magic of Pegasus." This is Mattel's fifth direct-to-video release starring Barbie, the ubiquitous doll, as a princess. The film is based on an original story, and the DVD comes with 3-D glasses for viewing special scenes. Previous films were based on classic stories like Swan Lake, Nutcracker, and Rapunzel. The Barbie princess movies and associated merchandise have been a cornerstone of Mattel's holiday toy offerings, and the company is counting on this one to be a show-stopper. The Barbie brand has struggled over the past few years, but Mattel reported a resurgence in sales of the product line in the 2004 fourth quarter, as it incorporated music, consumer electronics, fashion and movies into the brand. "These are big events for us," said Tim Kilpin, Mattel's senior vice president of girls' marketing and design. "Pretty much every year the Princess doll lands on top toys lists."
posted by Eugen @ 9/20/2005 05:28:00 AM
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